With print marketing budgets being as tight as they are, it’s important to make every dollar count. You may think there’s no wiggle room to stretch it any further but, if you’re like most retailers, there are still some areas where you can reduce waste. It’s been estimated that retailers spend anywhere between 15% and […]
Store intelligence software provides your team with a powerful combination of real-time, down-to-the-store-level insight and accurate data. It’s the perfect tool to automate the time-intensive work needed to bring your marketing projects to life and expedite their rollout in store. Here’s how you can leverage the value of technology at every stage of your in-store […]
A well-done in-store promotion not only sells product – it attracts more customers, because they want to be a part of something fun and unique. It creates a wave of excitement and leaves a lasting impression. It may also “go viral” which, in turn, garners even more attention for your store, more traffic and more […]
Managing POP Compliance How to Ensure POP programs are Properly Executed for Improved Store Performance If store personnel fail to display promotional elements correctly, the anticipated sales lift will evaporate. Many retailers claim concerns about poor execution of in-store marketing programs force them to simplify their campaigns to the point of ineffectiveness: for example, they […]
Impactful POP with a Focus on Timed Events, Price Impact and the Power of New. Utilizing inspiration from the “Golden Arches,” McDonald’s sometimes uses simple arch-shaped window graphics to communicate timed promotions, price impact and the power of new products. Below, a review of McDonald’s current POP program: Create Urgency with Timed Events Promotions on […]
SPECIALTY INKS Incorporating specialty inks, such as multi-chromatic, pearlescent, metallic or glitter inks in menu board graphic inserts, standees and other POP elements will make your displays sparkle… literally. Combining the specialty inks with other unique printing techniques, such as clear glitter and heavy deposit, can create a unique effect for snow or ice. UNIQUE […]
New Technology an Option for In-store Prototypes 3-D printing, a technology that forms physical objects from a digital rendering by printing in layers, is quickly gaining popular momentum in the manufacturing and consumer products worlds. By eliminating the need for engineering, tooling, grinding or drilling used in traditional manufacturing, 3-D printing enables manufactures to fully […]
GSP Investigates – What They Are Currently Doing As the trend to expand foodservice operations and increase fresh food offerings at convenience stores continues, c-store retailers are finding themselves competing more and more with the QSR industry. Steven Cohen, GSP’s Vice President of Design Services, and some of his team members, visited some recently renovated […]
Click here to expand infographic GSP is often asked how effective point of purchase (POP) is in driving sales and influencing buyer purchases. Research into the effectiveness of POP Advertising has focused on answering three key questions: 1) Does POP generate a sales lift? 2) Do consumers recall POP messages? 3) What type of POP […]
A Shipping Container Turned Modern Street Food Vendor with Gourmet Flair Snack Box, a Store Design winner at the NRF show in January, is innovative pop-up architecture design at its best. Recently re-located to Broadway between 45th and 46th Street in New York, SnackBox debuted in Times Square October 2011. Designed by aedifica and muvbox, […]