Craig Neuhoff

Contributions by This Author

Just as Walmart is closing its small format stores, three other retail big-leaguers are jumping into the arena in a big way: Target, Publix and H•E•B. The thing they all have in common? Legions of loyal fans, according to a recent study. TargetExpress actually started as a beta store in downtown Minneapolis in 2014. It […]

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The No. 3 burger chain in the country just posted strong third quarter numbers. How are they doing it? Here are a few POP lessons and other ideas that our design team noted on a recent field trip to Wendy’s. 1. Find your target audience It’s clear that Wendy’s has decided to go after the […]

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In this four-part series, GSP explores the psychology of shoppers, how the consumer processes information in-store and how to translate that into an effective in-store strategy. Part 1 reviewed why the consumer shops and what they consider when shopping. SEE ALSO: The Psychology of the Store Experience – Part 1: Why a Consumer Shops In […]

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Was that you we heard breathe a sigh of relief when the FDA ruling was postponed? As you know, Congress pushed for – and got – “appropriate time to budget and plan accordingly to meet the rule’s requirements to provide nutrition information to consumers that is understandable and clear, and therefore of the greatest value […]

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In the case of J. Crew, the answer is maybe. CEO Mickey Drexler has been quoted by the New York Times, Business Insider and even Jezebel in blaming the Tilly sweater for killing their sales and 200 jobs. According to Dale Achabal with the Retail Management Institute at Santa Clara University, one bad buy starts […]

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It has been said that 70% of purchase decisions are made in-store. In 2012, a Point of Purchase Advertising International (POPAI) study went even farther and said 76% of grocery shoppers make purchase decisions in-store. All of which points to in-store marketing as one of the most powerful and persuasive mediums available. We wanted to […]

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The Execution Challenge Making your Marketing Plans a Store-level Reality GSP explores strategies for closing the gap between the head-office marketing plan and store-level execution in this three-part series—to prevent bottom line profit from slipping through that gap. Part One outlined how better execution starts with better store-level data. SEE: The Execution Challenge – Part […]

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Email, as a communication mechanism, has brought a lot to the table.  For 30 years, the phone has had a digital ally – a buddy to take on some of the heavy lifting of mass communication in long form.  Email is flexible, it’s familiar, and it’s easy, but – like the phone – it has […]

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Retailer Focus: Publix

POP Lessons from the Grocery Industry. Established in 1930, Publix is one of the 10 largest-volume supermarket chains in the US and has close to 1,100 store locations throughout the Southeast. Billed as the chain “Where Shopping is a Pleasure,” Publix has expanded its offerings beyond traditional grocery to include pharmacy and wellness, as well […]

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Making Your Marketing Plans a Store-level Reality. In this three-part series, GSP explores strategies for closing the gap between the head-office marketing plan and store-level execution—to prevent bottom line profit from slipping through that gap. Part 1 outlined how better execution starts with better store-level data. In part two of this series, we outline how […]

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