Craig Neuhoff

Contributions by This Author

Selling Coffee to Millennials

Selling Coffee to Millennials They’ve pushed demand to a record high and price is no object. Millennials sure do love their coffee. It’s more than a drink to them – it’s an experience. According to a Money Matters survey, that sought-after demographic of 18 to 35 year olds spends more on coffee than on saving […]

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Now on The Menu: Calories

You have another reprieve to complete the mandatory menu labeling. In May, the FDA extended its compliance deadline until next May (May 7, 2018, to be exact). In a statement explaining the delay, the FDA said, “We are taking this action to enable us to consider how we might further reduce the regulatory burden or […]

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In today’s competitive retail environment, marketing teams are facing pressure to reduce costs and improve return on investments. However, companies aren’t sure where to cut, so they end up reducing their marketing activity instead. A startling fact: Up to 50% of in-store marketing is wasted. According to the “Promotion Commotion” study by the CMO Council’s […]

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According to NACS, c-store foodservice sales have grown to $42 billion a year. Along with recent industry mergers and acquisitions, that has led many of you with an already-established foodservice brand to expand your business model into new markets. It’s easy to think about economy of scale and roll out your existing marketing. However, that […]

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Burger King’s mission statement is simple and to the point: To offer reasonably priced quality food, served quickly in attractive, clean surroundings. Their marketing supports this by enticing customers with plenty of reminders of featured food offerings and competitive prices. They use signage to guide the customer from the parking lot to the drive-thru and […]

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A common concern we hear from customers is how challenging it can be to balance local restaurant needs while holding true to a consistent look of a large, national brand. There’s no doubt that if you want to be competitive in every market, that means changes. But keeping up with menu board change requests can […]

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In this four-part series, GSP explores the psychology of shoppers – how the consumer processes information and how to translate that into an effective in-store strategy. Part 1 and Part 2 reviewed why consumers shop and what they think about when shopping. Part 3 reviewed how a consumer makes a purchase decision. We have been […]

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Why would someone spend three days in the desert at Coachella listening to music they could otherwise get for free online? Doug Stephens (aka The Retail Prophet) recently opined that it’s because “people crave physical experiences.” “They go to be part of a living thing,” he said. He also believes the same can hold true […]

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Keeping You Updated: FDA Menu Labeling

The Common Sense Nutrition Disclosure Act of 2015, a tweak to the mandatory menu labeling provisions that the Food and Drug Administration (FDA) added to the Affordable Care Act (aka Obamacare) passed the U.S. House of Representatives last week. With a 266-144 vote, the bill moved on to the Senate, where it awaits their approval. […]

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In this four-part series, GSP explores the psychology of shoppers, how the consumer processes information in-store and how to translate that into an effective in-store strategy. Part 1 and 2 reviewed why consumers shop and what they consider when shopping. SEE ALSO: The Psychology of the Store Experience – Part 1: Why a Consumer Shops […]

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