As retailers, you’re challenged with fragmentation, scale, c-store competition on every corner. What’s more, there’s the pressure to deliver a consistently positive shopping experience at all your stores. Remodeling your stores can help. Here are the top three reasons to remodel or redesign your stores. Create the best possible in-store experience – Your marketing team […]
According to National Association of Convenience Stores (NACS), convenience store foodservice sales saw a 4.4% increase in 2019 and represented 25.4% of inside sales—up from 22.6% in 2018. If looking to attract customers to your wings, pizza and handcrafted sandwiches, you’ll need a creative point-of-purchase (POP) program. Don’t let your POP drive away hungry customers! Here […]
If you’re like most retailers, you’re looking to prevent waste and reduce spending wherever possible. Why not start with your print marketing? The average retailer spends an estimated 15% to 30% more than necessary because of print overage and freight. Here are some easy ways to help maximize your budget. Multiple Locations Minimize Freight Rates […]
Summer is the ideal time to drive traffic to your convenient store or supermarket beer displays. Here are three cost-effective signage ideas sure to capture your beer customers’ attention and generate repeat business all summer long. Aisle Invaders and 3-D Floor Graphics – Drive traffic to non-refrigerated beer displays with a header, aisle invaders and […]
Retailers buy signs because 79 percent of shoppers make impulsive in-store purchasing decisions. However, oftentimes the sign strategy is designed to simplify execution rather than drive store traffic. From choosing generic messages to oversimplified design decisions, retailers are missing out on opportunities to catch their customers eye. Bad Signs Cheapen the Look of Your Store. […]
Thanks to the wide variety of beverage options available at convenience stores, it’s no surprise fountain sodas continue to impact dispensed beverage sales. According to Dataessential, a food and beverage research and consulting group, fountain soda drinks—alongside hot coffee—top the list. With these popular thirst-quenchers accounting for $8.8 billion in annual c-store sales, finding new […]
Convincing your customers to love your convenience store as much as you do is every retailers’ goal. You can spend thousands on advertising, however unless you have an actual brand your customers recognize and trust, what’s the point? Creating a brand goes beyond accelerating your business, it’s about building a fan base. You want advocates, […]
Space is a critical component in the retail environment. It’s more than where your category managers display their inventory. It’s where your customers make their buying decisions. Are you making it easy for them? Are you using your space as wisely as you could? Or could your products be merchandised in the same space with […]
An interesting new survey is shedding light on the rationale your customers use when deciding which c-store to visit. If you’ve ever wondered what makes them pick one store over another, your answers lie below. Location, Location, Location Real estate agents may talk about location being the determining factor for buying a house. It’s also […]
A recent University of Florida study asked millennial shoppers what they liked – and didn’t like – about retail stores. Here were some of the top takeaways… Make me laugh. Millennials used the word “fun” a lot when they described things they liked about stores. For example, one noted, “This oversized lamp creates a fun […]