Ally Azzarelli

Contributions by This Author

As the pressure to realign and reevaluate your cost-saving strategy continues, the importance of “doing more with less” increases. Why not start by saving time and money on your POP program? Here’s how combining the right technology with the right printing, fulfillment, and overall marketing solutions can help. Reduce Shipping Costs and Increase Print Turn […]

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Captivating the attention of busy holiday shoppers and differentiating yourself amongst other retailers is key. And what better time than the holidays to take advantage of creative visual merchandising such as unique store windows and other festive retail décor and displays. Yes, many shoppers take the online holiday shopping route, however in-store sales accounted for […]

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With annual revenue adding up to approximately $48 billion, the car wash industry is serious business, and with 65% of all car washes attached to gas stations, why not leverage this lucrative service? Whether you already offer car washing or are considering adding this service to your existing gas station and convenience store location, here […]

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Historically, back-to-school shopping is a massive revenue generator for retailers, but it’s also a memory generator for families as students transition from carefree summer days to the exciting educational year ahead. For some, shopping for school clothing and supplies has always united families with their local stores. Here’s how K-12 back to school differs from […]

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As alarming surges in coronavirus cases across the U.S. South and West continue, some  states such as Connecticut, Maryland, Nevada, New York, Virginia, and more are requiring retail workers to wear face coverings or fabric masks. Wearing masks can stop your team members from spreading respiratory droplets and remind them not to touch their faces. […]

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To help mitigate interruption to their business in the days of COVID-19, retailers are adopting various contactless strategies. Marketing Dive reports that “73% of consumers still feel anxious, anxiety levels appear to be coming down from their peak in mid-March.” Contactless solutions in your stores can create a better customer experience, help boost your sales […]

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As COVID-19 mandates start to lift and parks, beaches and businesses reopen, traffic in your stores is sure to pick up. During this post-pandemic period, it’s important for retailers to reconnect and engage with customers as well as ease their minds. Here are some simple ways to provide a warm welcome back. Reiterate Your Cleaning […]

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Although nearly 75% of consumers are social distancing, the NRF reports 86% of shoppers surveyed plan on celebrating Mother’s Day. How will they honor Mom in the days of COVID-19? Here’s what consumer research says Mother’s Day 2020 will look like during a pandemic. How Will Consumers Celebrate Mother’s Day? 46% are still planning a […]

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