Clearwater, FL, January 31, 2012 – GSP, a leading provider of retail services, announced today they have released the latest version of their proprietary site survey management software GSPSurveyor™ including the new smartphone application GSPSurveyor™ Mobile.
This latest version of GSPSurveyor™ features a revamped built-in survey tool that will allow retailers to create and perform various site specific surveys directly to field personnel, simplifying the survey process. Completed surveys can be audited and the final results stored into the GSPSurveyor™ application for analysis and reporting.
GSPSurveyor™ features include:
• User-friendly web interface to monitor and maintain site specific data
• Electronic survey tool eliminates spreadsheet errors and centralizes information
• Full featured reporting that provides detailed analysis of every store asset
• Complete photo library to gain insight on store specifics
• Monitor and track asset information such as make/model/serial and warranty information
• Plan capital expenditures based on accurate site level details
To help ensure that retailers always have the most up-to-date site profiles which is critical to the success of any site profile management system, GSP is releasing the new version of GSPSurveyor™ Mobile. This intuitive, easy to use app will be available across multiple smartphone platforms - Apple iOS, Blackberry, Android and Windows 7.
GSPSurveyor™ Mobile features include:
• View each site profile including promotion details, assets and layouts
• Profile module to upload new photos and edit site profiles
• Capture module to turn field observations and photos into instant action plans
"We're excited about this new software release," said Kevin Farley, GSP's Vice President of Marketing and Technology. "Utilizing both the enhanced GSPSurveyor™ platform and the GSPSurveyor™ Mobile app will significantly improve the retailer's ability to monitor and maintain site specific data, ensuring site profiles are always accurate. Having accurate site profiles will dramatically improve overall store level execution and speed to market - resulting in improved compliance and increased revenue."
GSPSurveyor™ and the newly redesigned GSPSurveyor™ Mobile application enables you to quickly turn site data into action plans and greatly improves the retailer's ability to monitor and maintain site specific data. GSPSurveyor™ allows for cross-departmental access for all non-financial assets by site (photographs, merchandise displays, store layouts and signage details), and allows retailers to create and perform various site specific surveys directly to field personnel, simplifying the survey process. GSPSurveyor™ Mobile allows you to capture site execution challenges, upload new photos and edit store data on your smartphones – ensuring that all site profiles are always accurate.
GSP helps consumer facing businesses transform their growth strategies into store-level results. Our site intelligence software optimizes planning and enables flawless store-specific retail execution. Our survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Our design team provides award-winning graphic and industrial design solutions tailor made for retail results. And our point of purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts. We make retail better. For more information, visit www.gspretail.com.
Contact: Marketing - GSP