The Common Sense Nutrition Disclosure Act of 2015, a tweak to the mandatory menu labeling provisions that the Food and Drug Administration (FDA) added to the Affordable Care Act (aka Obamacare) passed the U.S. House of Representatives... FULL STORY
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Just as Walmart is closing its small format stores, three other retail big-leaguers are jumping into the arena in a big way: Target, Publix and H•E•B. The thing they all have in common? Legions of loyal fans, according to a recent study.... FULL STORY
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In this four-part series, GSP explores the psychology of shoppers, how the consumer processes information in-store and how to translate that into an effective in-store strategy. Part 1 reviewed why the consumer shops and what they consider... FULL STORY
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McDonald’s is well on its way to transforming the brand into a “contemporary restaurant experience,” to use the words of CEO Steve Easterbrook. At least seven ad agencies took part in its recent packaging redesign project. The brown kraft paper bags now feature oversized golden arches... FULL STORY
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