Site Specific Communications

If you are sending generic sales communication to your store managers, can you expect them to do any better than guess? Site specific communication provides retailers a way to ensure that each page of marketing and operational communications (sales planners, etc.) are tailored to each specific site – eliminating all confusion for the store managers. Site Specific Communication ensures that you provide clear, easy to follow sales planners – allowing you to hold field personnel accountable for proper execution.

GSPInStore^™

An advanced Web-based document and information management tool, GSPInStore^™ generates store-specific planners designed to help retailers improve store-level execution of their marketing strategy.

GSPInStore^™ enables retailers to leverage store specific promotion summaries and add signage placement guides powered by POPRender^™ - creating custom and targeted marketing communications. Retailers can upload marketing materials and earmark information for specific stores, generating 100% store-specific planners. The resulting planners can be printed and mailed, sent electronically via email to stores, or published to the Web.

By giving your stores precisely the information they need, and nothing more, you can increase the accuracy of your marketing efforts and improve the execution of your marketing strategy.