Creative Design

Good creative design utilizes a visual language to convey your message, create emotional appeal and spotlight your brand. We assign a lead artist who works with your Account Manager to understand your specific design objectives.

Promotional elements are designed to be consistent with your overall brand image, while at the same time maximizing product exposure through format and frequency of display. GSP will also gladly work hand in hand with your own artists or full service advertising agencies to ensure that their designs are converted into file formats and appropriate size images to accommodate the available display spaces that the POP was designed for.

The best way to visualize all of the creative work is in your stores – virtually. Turn your retail brand strategy into reality by visualizing the design concepts in different store configurations with GSP’s Virtual Store Design (VSD). We use the latest CAD and 3D design technologies to integrate your proposed creative and industrial design into actual store photos. Using VSD can reduce rollout costs, offer a guide to POP in multiple store layouts, and avoid resets and prototyping.

As part of GSP’s creative design process, we offer copy writing, full-service custom photography, a comprehensive image library, user-friendly style guides, and cost-effective management of design assets. Whether it’s one point of purchase sign idea or a complete multi-channel rebranding campaign, our design team will create design solutions tailor made for retail results. We make retail better.

To contact a GSP professional, please visit our contact page by clicking here.